DIFFERENTIATED AND THRIVING NON-PROFIT: WHAT IS REQUIRED?
- Albie Heigers

- Aug 28
- 2 min read
There were 280 329 registered Non-Profit Organisations in South Africa in 2023 already. The failure rate of new For-Profit Companies in South Africa is between 70 and 80% in their first five years; and significantly more so amongst Non-Profits.
When discussing the challenges that Non-Profits face, emphasis is typically placed on how different they are to For-Profit Companies. The truth is that there are far more similarities than differences; and what it takes to build and grow one is very similar to doing so the other.
Looking at some of the most successful and enduring Organisations, Companies and Non-Profits (local and international) one finds the same building blocks:
· appropriate Leadership,
· clear Vision and Mission,
· relevant Strategy / Strategies and Tactics,
· measurable Goals and Objectives,
· appropriate Organisational Structure and Human Resources Practices and
· healthy Organisational Culture
and all these clearly aligned.
Non-Profits would often contend that they do not have the financial resources to do what is necessary to build a successful organisation and then demonstrate that in the caliber of leadership and team members they employ. In practise: An ‘affordable’ C-level leader appoints and manages D-level team members (as weaker leaders hardly ever appoint people more talented than them); together they implement D-level strategies; and produce mediocre results – thereby confirming this faulty belief.
Successful Non-Profits reflect their successful For-Profit counterparts: A-level leaders assemble A-level team members; together they develop ambitious and inspiring strategies; and deliver winning results. The only real difference between a For-Profit and a Non-Profit lie in what happens to the funds in their bottom line: a For-Profit can pay dividends to their shareholders and apply profits according to their strategy. The Non-Profit must reinvest their bottom line into their core business as per their founding statement.
Given extensive experience in Business Turnarounds and Improvement in various For-Profit Companies and well as in Non-Profit environments, we can assist Non-Profits that want to differentiate themselves from their counterparts with:
Partnering | Mentoring | Scaling |
· Business Structuring: Vision, Mission, Strategy, Goals & Objectives, Structure · Performance Optimisation · Marketing, Branding & Differentiation · Media & Storytelling
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· Strategic Leadership and Resilience · Biblical decision-making · Crisis and Challenge Navigation |
· Connect to Mission- aligned Investors · Fundraising · Link to High-Impact Local Community Initiatives · Evaluate Growth Opportunities
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Whether establishing, building or rebuilding a Non-Profit you are welcome to contact us for a free initial discussion.
Albie Heigers
+2782 852 8585




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